Customer Experience Design (XD)
of consumers are willing to spend more on companies that provide excellent customer service, according to American Express.
Customer Experience Design is the practice of designing products/services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life.
- Customer journey mapping
- Touch-points analysis
- XD Strategy and implementation
- Management and execution