Marketing Data Analytics

15%

increased marketing productivity each year according to McKinsey.

10 to 20

percent in sales effect in short-term while the brand accounts for the long term.

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Our approach

Data analytics initiatives can help businesses increase revenues, improve operational efficiency, optimize marketing campaigns and customer service efforts, respond more quickly to emerging market trends and gain a competitive edge over rivals — all with the ultimate goal of boosting business performance. We provide: 

  • Digital dashboard setup
  • Keyword Research
  • Conversion optimization opportunities
  • Paid Search Marketing optimisation
  • Advanced analytics for marketing-mix modeling (MMM)

Related insights

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